Marketing Mix of Bisleri analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Bisleri marketing strategy. The article. This free Business essay on Essay: Marketing strategy of Bisleri is perfect for Business students to use as an example. Retailers those are selling Bisleri brand of bottle water is 50%.4 POP The charge of Bisleri water, MARKETINGSTRATEGY MARKETING.

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The 1-litre bottle accounts for nearly 50 per cent of the sales, with the 2-litre bottle taking up 20 per cent of the sales. And rest by aqua guard and own purified systems. Last but not the least bisleri should try to reframe its strategies and should adopt a low price strategy to achieve a leading position once again.

Today, however, although attracting new customers remains an important marketing task, the emphasis has shifted toward relationships with customers and other stakeholders.

Basic strategies are well matched to its opportunities. Initially, though bottled water was something only foreigners and non-resident Indians consumed, it still had to increase the distribution, which meant the dealer margins reduced. Stand and faucet is a stand for easy and hygienic dispensing of water from 20L jars.

In Parle changed the bundling for its filtered water plastic flasks and it had a critical effect in deals.


Less availability of potential respondents i. Find this comment offensive? It still has the mindset of a soft drink seller.

Bisleri Marketing Mix (4Ps) Strategy | MBA

Flask that is evaluated at Rs. I come across some difficulties to make my objective a reality.

As a result, Bisleri launched different sizes. Purification of the product is must for the bisleri. Which factors can lead to shift in Brand Preference? Pop are charged at the rate of Rs.

Companies also need an abundance of information on competitors, resellers, and other actors and forces in the market place because for a co.

Details a supporting marketing budget that is essentially a projected profit-and-loss statement. Bisleri Mineral water holds minerals, for example, magnesium sulfate and potassium bicarbonate which are vital minerals for a sound lifestyle 2. Hence bisleri suffers from poor distribution channel.

Bisleri Marketing Mix (4Ps) Strategy

About packaging they complaint jars to be full of scratches and dirt. They have disciplined methodsmarketing intelligence and marketing research-for-collecting information about the marketing environment.

Rather than assigning only sales and marketing people to customers, busleri are forming cross functional customers teams.

Primary Data is collected by the investigator through interviews of company employees, vendors, distributor etc. The main product in its marketing mix is its drinking water, and it’s many variations.

Consumer markets consists of individuals and households strahegy buy goods and services for further processing or for stratevy in their production process, whereas reseller markets buy goods and services to resell at a profit. Source water is put through a 7 — stage purification process.


The Bisleri ads – Why the new Bisleri ad campaign is kissing success | The Economic Times

A questionnaire of about 50 questions was made and it was given to the dealers to fill it up for our research. Culture, strztegy, is a very important factor for marketers because people grow up in a particular society that shapes their basic beliefs and values and defines their relationships with the co. Bisleri is a mountain mineral water and it is available in range of pack size from ml to 20 L.

Small offices, shopkeepers, Rs. Households, institutes, offices, ml 2 litres 5 litres 20 litres Bislleri and colleges.

Today Bisleri recognize its operations to align them better with customer needs. In Bisleri, the key to building lasting relationships is the creation of superior customer value and satisfaction. The researcher of the report also visited various libraries for collection of the introduction part.

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