Apple – Innovation Excellence
Download past episodes or subscribe to future episodes of Tech Changemakers: Meet the Innovators by Events at the Apple Store for free. While we most often talk about Apple products as the innovation, the If you meet with a Genius you will leave suitably impressed with his or. Download past episodes or subscribe to future episodes of Food and Tech: Meet the Innovators by Events at the Apple Store for free.
The Diamond Rio, for example, launched in but could only hold 30 minutes worth of songs. Creative Nomad Jukebox released in but its large size and heavy weight burdened the product from succeeding Apple executives were well aware of the limitations of these existing MP3 players.
The main difference between the iPod and the other existing players at the time, including the Rio and Nomad, was not the technology but the customer experience. The only reason for new technology to be included in the iPod such as the 1. But rather than being the first to market with a new technology, history has shown that to be a poor long-term strategy, the story of the iPod teaches us that innovation success can be found in being the first to market with a new customer experience — especially when that new customer experience solves many of the drawbacks with the existing customer experience currently available from the competition.
Which leads to the next lesson… iPod Innovation Lesson Two: Once a market requirements document has been created typically by marketingthen engineering or a cross-functional team from marketing and engineering can create the product requirements which is essentially the specifications list of technical attributes the product must have in order to meet the market requirements.
For example, to meet the above market requirements for the iPod, below are a few possible methods: Small enough to fit in your pocket Nomad had a large hard drive but was too large to comfortably fit in your pocket Product Requirement: Height x Width x Depth: Long battery life the Diamond Rio was capable of 8 hours, anything higher than that would have been a major improvement Product Requirement: An intuitive user interface Product Requirement: Click-wheel navigation Market Requirement: In this case Jon Rubenstein, who had successfully led development of the iMac, was tapped specifically by Jobs to lead the project.
This leads to the third lesson… iPod Innovation Lesson Three: Recruit The Right Team and have a DRI Because of the need for cross-functional collaboration from marketing, engineering, manufacturing, etc.
At Apple there is never any confusion as to who is responsible for what.
Innovation Lessons from Steve Jobs and Apple: Story of the iPod
His first outside recruit was a brash engineer who had worked in portable electronics at Phillips named Tony Fadell and his first technology find was a brand new Toshiba 1.
This leads to the fourth lesson: Connect the Dots One thing the Nomad had going for it was its capability of holding songs. The trouble was that the hard drive used to build the Nomad was the same hard drive that is used in laptops — which is just over 2. As far as he knew, there was no good solution for this problem.
Then a routine trip to Japan to visit Toshiba changed everything. It was a tiny, 1. Getty Images What is the single greatest source of innovation? I'll give you a hint, it's not a product. You can innovate it faster than any product, it creates the most enduring value for your company, and it's what your customers will remember most. Read on and I'll give you the answer from a company that has become the poster child for innovation. A few days ago I wrote about Angela Ahrendts ' announcement of a makeover for Apple's retail stores, including a new series of educational offerings called Today at Apple, a redesigned layout that replaces the Genius bar with a Genius Grove, and live music.
As a cornerstone of the rollout Apple unveiled one of its first new stores, Apple Dubai Mall yesterday. Note that it's no longer called the Apple Store, it's now Apple followed by the location. So, what's the big deal?
After all, retail stores undergo makeovers regularly, it's how they keep attracting customers to buy the same old same old by creating the illusion that something has really changed. Without actually walking into a new Apple retail store it's hard to appreciate the magnitude of the change. But this is about much more than just a fresh coat of paint and new floor layout.
The Real Innovation While we most often talk about Apple products as the innovationthe real innovation in this case is the one to which most retailers and consumer facing companies pay little attention, the experience. And it's where Apple has always played to its strengths by creating an experience of community, relationships, human-centered design, and the projection of a higher purpose that includes much more than just technology.
The fact is that experience is always the greatest and easiest source of potential innovation--it's the one place where you can deliver near infinite variety; and it's also where you have the opportunity to build the strongest bonds with your customers. To quote the Late Maya Angelou, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. If you're like me I'll bet that what comes to mind most often is how you felt after sub-par experiences.
The frustration of not being able to find an associate in store to help you, or, when you do, having them tell you they have no idea how to answer your question. Or perhaps waiting in a long checkout line when half a dozen registers are standing idle and unmanned. We all have vivid memories of our most horrible customer experiences. It's much harder to recall the wonderful, even delightful, experiences you've had, because there are typically so few of them.Apple - Mac 30 - Thirty years of innovation
What Apple is doing is nothing less than revolutionizing the retail experience and the way you feel about shopping, not by adding products, but instead, by creating a place that immerses you in Apple's mission to build its products around its customers' experiences. With outdoor gardens, fountains, panoramic views, a 6K monitor so large that it could double as the screen for an old time Drive-In theater, no barriers to stand between Apple employees and customers, and live entertainment, you are part of something that is part theater, part showcase, part community, and all Apple.
I have no doubt that many companies will look at this and say, "What a waste! Starbucks certainly had some innovative products, but let's face it, it's coffee!
What Schultz really innovated was the coffee drinking experience, creating a brand that you could personalize to your hearts content--Grande, half almond, half soy, triple shot, latte, no whipped cream, a shot of caramel and sprinkle of cinnamon.
And all this in a welcoming environment that for many of us became our second home or office!
Thrillist: Meet the Innovators by Events at the Apple Store on Apple Podcasts
JetBlue and Virgin did it with air travel. Uber has done it with transportation. Amazon has done it with books and online shopping. Experience is the king of innovation because it puts the customer at the center of the relationship. Her objective is to alter not just retail but the fundamental relationship with each customer.
Food and Tech: Meet the Innovators
It's also worth noting that Apple most needs to up its game when it comes to customer relationship. In no small part because product innovation is getting so much harder. Scaling a behemoth like Apple at it's current size is going to be Apple's greatest challenge so far. Doing that in the absence of a blockbuster innovation or a multi-billion dollar acquisition, means doubling down on the customer relationship. Not coincidentally Apple's services business including Apple Music and Apple Care are among the fastest growing parts of Apple's business.
At the same time retail is changing dramatically. What's clear is that the old model of retail where a store was the fastest and most convenient way to buy isn't going to hold up against online.
There has to be much more value for the customer as part of the in-store experience. So, if you've ever wondered why Apple puts so much emphasis on in store technical support when they could probably do most support over the phone or online, consider the impact and value of an in-person experience.
If you meet with a Genius you will leave suitably impressed with his or her interest in your problem while sharing a mutual love of Apple. You're more likely to want to add on an extended service contract with your next purchase, and your loyalty is rewarded.