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It is observed that the application of the SWOT and GUT matrices contributes to the recognition of characteristics that impair sustainability, productivity, customer loyalty, competitive advantage, among others, as important as the outstanding ones. The greater the dispersion, the greater the complexity of reverse logistics and the higher transport costs. As these associations do not fall into the public or the private sector, they are known as non-governmental organizations and are therefore included in the so-called third sector.
In general, they are organized in the form of cooperatives or popular and solidarity associations, made up of people who are marginalized in society, such as recyclers.
These individuals seek to achieve common goals through cooperation, to improve life quality and participate in the local and regional development in which they are inserted, thus reducing the production of waste and generating income.
This association works with the collection, sorting and commercialization of recyclable materials and is currently made up of 26 waste pickers. The selective collection is carried out through temporary partnership contracts, which may be renewed or not according to the performance in the execution and proper insertion of the collection between the "ACJM" and the City Hall.
If performance is below expectations, the execution of this service may be transferred to some outsourced company that will be hired by the city and, consequently, compromises the survival of the association. This instrument contributes to the elaboration and execution of objectives that, generally, considers factors external and internal to the organization, therefore, it is able to show alternatives that the association must consider in order to try to guarantee the continuity and sustainability of its actions.Watch Party de Game of Thrones em BH - MeetMe at the Yard
This enables the implementation of strategies at various levels, regardless of whether the organization is the first, second or third sector. However, it can be seen that the "ACJM" does not have any instruments aimed at planning its actions. In fact, since leadership is very close to other members, decisions are linked to intuitive issues of strategy. This makes it impossible to construct a strategic plan and may have negative consequences for the association if it cannot solve the problems by reactive measures.
How to implement tools capable of analyzing the strategies of the "ACJM", based on its situation in the environment in which it operates, as well as to establish priorities in relation to the main problems presented by it, in order to contribute to the construction of a Participatory Strategic Planning? The literature related to the methodologies of proper application of strategic planning as well as its importance in social and solidarity enterprises is needy.
It is believed that the application of both tools in the "ACJM" could form a framework of information necessary for the construction of a more appropriate strategic planning, since, while the SWOT matrix contributes to verify the strategic position and the situation of the enterprise in the environment Wright et al.
More specifically, this study aimed to: Associativism presents requirements for a more democratic society: Following the principles of associativism, associations are legal entities formed by the union of individuals who organize themselves to carry out representative activities; however, there are exceptions, when, due to issues provided by law, they can market; yet, their objective is economic, not focused on profit as, for example, associations of collectors.
In these institutions, the preponderant factor is the people who compose them, of private law, not public Cardoso, ; Alves, The authors further emphasize that associations help promote individuals with a greater sense of citizenship, with the capacity to develop civic virtues, denounce injustices, reflect on the relations and patterns of power, and social movements are the main subjects, besides often working with peripheral groups, and developing leadership and new values that are more solidary Almeida et al.
There are currently several types of associations distributed across multiple industries. In Brazil, Law No. Together with associations, there are cooperatives, which are the union of workers or professionals from different segments that become associated by their own decision.
Entry into these groups is free as long as their individual interests in terms of producing, selling or providing some service are not incompatible with the general objectives of the cooperative Cruzio, Cooperatives are based on the cooperative system, which "aims to transform the social factor into the economic one using cooperation, as a form of social integration, and can be understood as a joint action in which people formally or informally unite to achieve the same goal" Ribeiro,p.
The diversity is striking in the organizational forms of solidarity economy enterprises in Brazil, especially in the last ten years. The phenomenon is identified by terms such as solidarity economy, solidarity socioeconomics, popular and solidarity economy, economy of the popular sectors, economy of communion, social economy, and popular cooperativism, among others. They appear in the form of income generation groups, popular canteens, production and marketing cooperatives, self-managed companies, exchange networks and clubs, fair trade and finance systems, ecological production groups, women's associations, etc.
Matarazzo et Boeira, p. Among the values of associativism and cooperativism, there are the principles of integration, solidarity and democracy, aiming at an emancipated and socially integrated society.
These popular groups that rely on these philosophies seek to develop the potentiality of individuals in a particular community. And, on the economic side, they also seek "the satisfaction of the material and symbolic needs of men and women; the relation of nature, science and technology; and the processing capacity that has the workforce, creating an articulated balance between all the elements" Reyes,p.
Waste pickers are responsible for collecting, selling, selecting and preparing the recyclable material, as well as maintaining the environment and work equipment, publicizing the recycling work and administering the work MTE, According to estimates by the National Movement of Recyclable Material Collectors MNCR,the number ofworkers in Brazil is indicated and "most of the groups are still informal In this context, in general, the selective collection programs are an alternative and possibility to preserve not only the environment, but also the people in a sustainable way, inserting them in these enterprises Ribeiro et Besen, In Brazil, various associations and cooperatives are made up of collectors, who see these forms of organization not only as a possibility of income generation, but also as an alternative to rescue individual autonomy.
This is expressed in a more active involvement of production, which was succeeded by the typical alienation of the traditional industrialist model, in which the worker represses himself to a simple piece of a certain stage of the productive process Pinheiro et Francischetto, In Brazil, the recyclers of recycled materials associations were highlighted by Law Although the Brazilian Federal Constitution of assigns to the municipal public authority the responsibility to ensure urban cleanliness and the collection and final destination of the waste, with the PNRS, this power is now obliged to carry out plans for the municipal waste management, involving local government, business and the general population Brasil, As the nature of the generated waste is related to the geographic dispersion associated to the low transportability, the viability of this reverse logistics process had to incorporate the cooperatives or associations of collectors.
This allowed the public authority to hire collectors to carry out the selective collection, as long as they have the infrastructure to do so Brasil, This model allows the associations of collectors to have another income beyond that generated by the commercialization of the recyclable material Arantes et Borges, Authors such as Demajorovic et al.
It also reinforces the inclusion of organized collectors in the collection and destination of recyclable materials as agents of reverse logistics. The law also innovates by recognizing groups of recyclable waste pickers as a key player in the recycling chain and encourages their insertion into the various initiatives for expanding the collection and disposal of waste. It is important to remember, as shown by Ribeiro et al.
However, it is important to emphasize that in order for cooperatives or popular associations to remain in the process, they need to be structured within a minimum of organization, with sufficient management tools to develop their strategies for survival and competitiveness. Within this process, Strategic Planning has relevant weight. Strategic planning Capitalism potentiates competition among organizations and an alternative used by these is the adoption of strategies to ensure their survival in the market.
According to Ansoff et McDonnellstrategy is the set of decision rules that dictate the behavior of the organization. For Lueckestrategy is a method used by the organization to achieve competitive advantage over its competitors through differentiation. Organizations should plan the use of these strategies and predict a future state in which they can be applied.
In this way, the decision-making process will be faster, more coherent, efficient and effective. In addition, the use of planning as routine increases the chances of success of the enterprise and reduces uncertainty Oliveira, The author reinforces that strategic planning is an administrative process that allows the company to achieve a better targeting, seeking to maximize the knowledge of its external environment and to act in an innovative and diversified way.
Ansoff et McDonnell point out that the concept of strategic planning arises from the moment that the planning defines which strategies will be followed, involving the highest hierarchical levels and considering the long-term inertia.
For the author, strategic planning does not determine that the future is necessarily a projection of the recent past. What is done is an analysis of the perspectives of the organization, seeking to find unique tendencies, threats, opportunities and discontinuities that can cause these projections of the past to undergo changes. There are several currents and theories developed regarding strategic planning, as can be seen in a simplified way in table 1.
Some chains of strategic planning Source: Created from Rieg et al. After World War II, a more generic model of strategic planning was created for democratic capitalist countries based on the social and economic sciences. Firstly, in PES the planning is done from the problems and not from the objectives, as in traditional methods of planning, trying to understand, from the perspective of those involved, their reality problem, as causes, consequences, among others, to prepare an action plan.
The second is subjectivity, subjectively approaching reality from the perceptions of the agents involved with the situation, recognizing that each person has their own characteristics and automatically interpretations will depend on their knowledge, values and experiences. And the third distinguishes that the future is uncertain, not predicting, but rather trying to create it from the possibilities that those involved can dazzle Rieg et al, Strategic foresight argues that the complexity of reality requires a plan that uses both rigorous and participatory methods, seeking to reduce inconsistencies, standardization of languages, among others, respecting freedom of choice Godet, Foresight is a systematic process that examines "the long-term future of science, technology, economics and society in order to identify areas and emerging technologies that are likely to generate the greatest economic and social benefits" Maclean et al.
And non-Euclidean planning is public, aimed at social change in order to integrate the poorest sectors of society, based on the political, economic and social dimensions, seeking to change social relations in order to provide development based on equity and sustainability Friedmann, Among the various tools that can help in the strategic planning of an organization is the SWOT, which, based on the identification and analysis of internal and external factors, assists in the prioritization of strategies for actions, mainly in the market with organizational capacities.
Sabbag et Costa and Wright et al. For the authors, this tool aims to enable the organization to gain an advantage in the environment in which it is inserted, or to minimize any type of environmental threat, that is, the enterprise tries to exploit its strengths and reduce the impact it can suffer because of its weaknesses. Feil et Heinrichs, After conducting the environmental analysis, the organization finds several aspects that can be addressed, so that there is efficiency and effectiveness of strategic planning.
Some aspects are negative and should have a prioritization of treatment. Therefore, the points judged to have the highest potential for failure should be treated earlier than the points with the lowest potential. Was die weltweite Konkurrenz anbelangt, so stehen heute die Dinge anders als zu der Zeit, da Brasiliens Industrie abgeschirmt war. Die Globalisierung bringe Vor- und Nachteile, meint Buschle. Arroganz und Besserwisserei helfen kein bisschen weiter.
Selbst zu Karneval wird auf einer Produktionslinie durchgearbeitet: Brasilianische Arbeitnehmer sind sehr sensibel - aber wenn Sie sie richtig behandeln, hoch motiviert! Kulturen von Arbeit und Kapital. Sao Paulo, Brazil Originally a shipbuilding supplier, Semco now produces more than 2, products including dishwashers and digital scanners, as well as diversifying into banking and environmental services and managing non-core business of multinationals such as Wal-Mart and Carrefour.
Employs more than 3, people with an annual employee turnover of just one percent. Workers set their own salaries, share company profits and hire and fire their own managers. Give opinions, seek opportunities and advancement, always say what you think. Don't be just one more person in the company. Yes, that Brazil — the country in South America.
And his company consistently delivers it. The company rotates all leadership positions including the CEO and has no organizational chart and no HR department.
Managers are hired not only by higher ups but by their subordinates. Semco's employees work in small, autonomous units.
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They make the decisions, choose their leaders, set objectives and decide who they need and what they should be paid. Salaries are openly disclosed and set using a process that weighs pay scales against the financial resources of the company and what other companies pay for the same task.
Workers are given total flexibility to decide when, where, and how much they work. Says Semler, "The system is pretty unforgiving, because if you put your salary too high, and people don't put you on the list as someone they need for the next six months, you're in more trouble than you would be at General Motors. In the latter, control of the game is often exclusively in the hands of top managers - they set the terms and determine who wins and who loses.
Both types of organizations are performance-based. In which one would you rather work? See you in Rio. Eukalyptus-Plantage inmitten des Urwalds Bildquelle: They involve somehectares of eucalyptus plantations, intermingled with aroundhectares of native forest reserves, which are of fundamental importance for ensuring the balance of the ecosystem.
The company runs a Forestry Partners Program that involves approximately 78, hectares contracted in partnership with more than 3, farmers in the states of Espirito Santo, Bahia, Minas Gerais and Rio Grande do Sul.
The Barra do Riacho Unit mill contains three production units with a total capacity of 2 million tons a year of pulp. Environmental control is ensured through modern systems that treat all solid, liquid and gaseous wastes. This unit also produces some 40, tons per year of printing and writing papers, all of which is destined for the domestic market. In association with Weyerhaeuser of the U. Aracruz's commitment to sustainable development is reflected both in the company's management of its eucalyptus plantations and in its preservation of the natural ecosystems.
Strict environmental practices at the company's pulp mill are also subject to a process of continuous improvement.
The company's standards of social responsibility are reflected in, among other aspects, a significant program of social contributions to neighboring communities in the regions in which Aracruz operates. Four major shareholders control the company's voting shares: Updated on September 29, " [Quelle: Die beiden multinationalen Konzerne Kimberly Clarke z. Tempo, Charmin, Pampers kaufen allein 45 Prozent der Jahresproduktion auf. Vertreibung, Betrug und Bestechung Abb.: Es lebten dort u. Sie standen dem Konzern bei seiner Landnahme im Weg.
So seien Menschen ohne Besitztitel von ihrem Land vertrieben worden. Die Expansion von Aracruz setzt sich bis heute fort. Sie lebten in den Gebieten, in denen Aracruz seine Monokulturen ausgedehnt hat.
Ende der 60er Jahre hatte der Konzern leichtes Spiel bei ihrer Vertreibung, denn die Ureinwohner hatten zu diesem Zeitpunkt keinerlei Rechte. Die rassistische Mehrheitsmeinung in der brasilianischen Gesellschaft ging sogar soweit, sie weniger als Menschen, denn als Teil der Natur anzusehen.
Es gelang Aracruz aber, seine Plantagen in vollem Umfang zu behalten, indem der Konzern den Indianern ein "Abkommen" abtrotzte. Das Abkommen beinhaltete im wesentlichen folgendes: Heute leben etwa 2.